Description
Key Responsibilities
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Architect, implement, and maintain Google Analytics 4 (GA4) tracking solutions across web and mobile platforms.
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Design scalable analytics data models and pipelines using BigQuery for large-scale data processing and reporting.
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Develop and maintain Looker / Looker Studio dashboards to deliver actionable insights to business and executive stakeholders.
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Partner with marketing, product, and engineering teams to define measurement strategies, KPIs, and event tracking frameworks.
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Lead A/B testing and experimentation initiatives, including test design, implementation, analysis, and performance reporting.
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Ensure data accuracy, integrity, and governance across analytics platforms.
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Perform advanced analysis using SQL, Python, and/or R to identify trends, opportunities, and optimization strategies.
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Translate complex data into clear insights, recommendations, and business outcomes.
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Support integration of GA4 data with other enterprise BI and data platforms.
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Provide technical leadership, documentation, and best-practice guidance for analytics implementations.
Required Skills & Qualifications
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8+ years of experience in Digital Analytics, BI, or Data Analytics roles.
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Strong hands-on expertise with Google Analytics 4 (GA4) architecture and implementation.
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Advanced proficiency in BigQuery and writing optimized SQL queries.
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Experience building dashboards and data models in Looker / Looker Studio.
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Solid understanding of A/B testing methodologies, experimentation platforms, and statistical analysis.
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Experience working with Big Data environments and large datasets.
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Proficiency in Python and/or R for data analysis and automation.
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Strong knowledge of BI/Data Analysis concepts, metrics, and visualization best practices.
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Excellent communication skills with the ability to engage technical and non-technical stakeholders.
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Experience working in client-facing or enterprise environments is highly preferred.
JOBID: 12260