Marketing Head

Key Responsibilities

Demand Generation & Campaigns

• Plan and execute multi-channel
  campaigns (email, LinkedIn, paid ads, events)
• Drive inbound and outbound lead
  generation
• Optimize campaigns based on
  performance metrics

Digital Marketing

• Manage SEO/SEM, website
  performance, and paid campaigns
• Run LinkedIn and Google Ads
  campaigns
• Improve traffic, conversion
  rates, and lead quality

Sales Alignment

• Partner with sales teams to
  support pipeline generation
• Build targeted campaigns for
  specific hiring or client needs
• Enable sales with messaging,
  content, and outreach strategies

Marketing Analytics & Reporting

• Track KPIs (leads, conversions,
  ROI, pipeline contribution)
• Provide regular reports and
  insights to leadership
• Continuously optimize campaigns

Events & Partnerships

• Manage webinars, events, and
  tradeshows
• Build co-marketing initiatives
  with partners

Required Skills & Qualifications

• 5+ years of experience in B2B
  marketing or demand generation
• Strong experience in digital
  marketing and campaign execution
• Hands-on with tools like
  HubSpot, Salesforce, Google Analytics, LinkedIn Ads
• Data-driven mindset with focus
  on ROI
• Strong collaboration with sales
  teams

Preferred Background

• Experience in IT services,
  staffing, or consulting
• Exposure to cloud,
  cybersecurity, or enterprise solutions

Compensation & Benefits

• Competitive salary +
  performance incentives
• Opportunity to drive
  revenue-impacting initiatives
• Growth into senior marketing
  leadership roles

JOBID: 12325